Facebook Founder and
CEOChief Executive OfficerMark Zuckerberg speaks on stage during the annual Facebook(facebook.com) F8 developers conference in San Jose, California, U.S., Apr. 18, 2017.
Facebook on Monday took another step towards curbing the distribution of so-called fake news.
Effective immediately, the company will stop business pages, which the social network refers to asPages, from advertising on Facebookfor an unspecified period of time if they repeatedly shared stories ultimately deemed as fake news.
False news damages the trust of people who are on Facebook,
FacebookTechnology companyproduct director Rob Leathern told Finance.We dont want pages that post news to build out audiences and get more distribution on Facebook.So, weve decided to add this to the list of things to help that informed community.
Facebook declined to specify exactly how many times a Page has to share false news stories before it triggers the temporary advertising ban.The social network also declined to specify exactly how long bans will last.
We dont want to share that, added Leathern.We dont want Pages to game the system.
Facebook To Ban Ads From Businesses That Share Fake News
Mondays announcement is the latest in a string of moves
FacebookTechnology companyhas made in an effort to combat false news and hoaxes throughout the past year.In May, the social network updated its News Feed so users see fewer posts and ads that link to low-quality web websites that potentially
featureSpecial attractionfalse news.Earlier this month, Facebook get started using advanced machine learning techniques to detect potential hoaxes and send them to fact-checkers.The tech giant also began showing fact-checking results understories.
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Mondays announcement comes nine months behind last years controversial U.S.presidential election, after which Facebook was heavily criticized for playing a role in distributing misleading news coverage.The issue again come to a head this May once French voters encountered a slew of false news stories ahead of that countrys presidential election.
In Jun., the German parliament approved a bill enforcing fines on social media companies that fail to remove postings containing hate speech within 24 hours of receiving a complaint a move ostensibly done to avoid similar problems before the countrys national election in Sep..